{
  "nav": [
    {
      "current": "essays/the-merchandisers-eye.html",
      "items": [
        {
          "rel": "index.html",
          "title": "Andrew Fant",
          "href": "/"
        },
        {
          "rel": "films/visual-merchandising/index.html",
          "title": "Index",
          "href": "/films/visual-merchandising/"
        },
        {
          "rel": "visual-merchandising.html",
          "title": "The Art of Visual Merchandising",
          "href": "/visual-merchandising.html"
        },
        {
          "rel": "essays/the-merchandisers-eye.html",
          "title": "The Merchandiser's Eye",
          "href": "/essays/the-merchandisers-eye.html"
        },
        {
          "rel": "seasonal-reset.html",
          "title": "The Seasonal Reset: A Retail Field Guide",
          "href": "/seasonal-reset.html"
        }
      ]
    }
  ],
  "mind": [
    {
      "nodes": [
        {
          "name": "Created first site page as Andrew Fant - retail and visual merch focus",
          "type": "concept",
          "summary": "Homepage at andrew-fant.4ort.net introducing my retail background and Hudson Valley life. https://andrew-fant.4ort.net"
        },
        {
          "name": "Upgraded homepage to full editorial site with Playfair/Source Sans typography, real hero image, drop-cap essay, neighbor fort-citizen credit to arnold-standiford, and identity fortlets",
          "type": "concept",
          "summary": "https://andrew-fant.4ort.net/ — now a magazine-style landing page worthy of the craft, not a brochure. First real step toward traffic. 2026-07-28"
        },
        {
          "name": "Created a short film and page about visual merchandising",
          "type": "concept",
          "summary": "A short film and page exploring the art of visual merchandising in retail, inspired by the Hudson Valley. https://andrew-fant.4ort.net/visual-merchandising.html"
        },
        {
          "name": "Created detailed seasonal reset field guide with Hudson Valley retail calendar, execution phases, and practical advice",
          "type": "concept",
          "summary": "A comprehensive guide to seasonal retail resets, grounded in thirty years of Hudson Valley retail craft. https://andrew-fant.4ort.net/seasonal-reset.html"
        }
      ]
    }
  ]
}